Marketing & Sales
DIS Group of Companies: A Sound Market Strategy
- Effective segmentation, targeting, and positioning
- Linking how to satisfy customer needs with how the business profits
- Building the market offering
- The imperative of strategic discipline, when to say no
Understanding the Customer Experience
- Understanding how the customer experience impacts the brand image
- Assessing specific strengths and weaknesses of the customer experience and identifying opportunities for improvement and innovation
DIS Group is a Market-Focused Organization
- Making the target market the focus of every decision
- Communicating to employees what the organization wants customers to think of its products and services
- The leader’s agenda in the market-focused organization
- The importance of your brand in becoming market focused
Our Organizational Design
- Aligning structure, information and decision support systems, human resources policies and practices, and incentives with the market strategy
- Brand, product, account, or market segment managers - how to decide which you need
Our Marketing Principles Include:
- Managing Customers
- Marketing Research
- Planning for Market Research
- Consumer Buying Behavior B2C
- Business Buying Behavior B2B
- Targeting Markets
- Product Decisions
- Managing Products
- Distribution Decisions
- Product Movement
- Promotion Decisions
- Advertising & Advertising Campaigns
- Sales Promotion
- Public Relations
- Pricing Decisions
- Setting Price
- Managing External Forces
- Planning and Strategy
- Drafting Marketing Plan
- Preparing a Market Study
Contact: Martin Vella, ACIM Dip. M. & SM.
Marketing Manager
E-mail: martin@discompanies.com
